Before we even start working together, you’ll meet with our Creative and Engineering Team, together we will help you:

* Understand your organization’s objectives

* Define website redesign goals

* Clearly define the scope of your web design project

* Outline the “must-haves” of your new website

Upon agreement, you’ll start working with an IMPACT team that includes a consultant, who will be your primary point of contact, a digital strategist, a web designer, and a web developer. You’ll be working with a team that has experience building websites of all sizes and complexities. They know what it takes to build a performance-driven website and how to make this a great experience for everyone.
Before beginning your redesign, we’ll analyze your website by conducting qualitative & quantitative research from HubSpot, Google Analytics, and Hotjar to create fundamental assumptions.

With our assumptions defined, IMPACT will hold a brainstorm meeting to finalize plans for the redesign, set goals, and outline exactly how we’ll help you achieve them.

Included in the strategy phase is the following:

* Website & Analytics Audit: Gaining a strong understanding of your website’s assets and areas for improvement is critical to building a conversion-focused website. Your team will run through a checklist to identify any SEO concerns, website assets, and areas vital to the user journey to ensure that they are translated to the new design.

* Persona Research & Development: By researching your target audience and creating buyer personas, we’ll develop a strong understanding of what’s actually important to your customers and what’s not. Your team will help you understand the way they buy and create fundamental assumptions on which we’ll build your website from. These assumptions will be validated through user experience testing.

* Fundamental Assumptions: During your persona review, we’ll brainstorm some assumptions regarding how your users typically engage with your website and brand, what pain points we think they have, and what issues they’re encountering. By documenting fundamental assumptions, we’ll have testable items that will dictate the direction of your page designs and ensure we are creating the best user journey and experience possible.

* User Testing: The goal of user experience research is to validate our fundamental assumptions, increase our understanding of your personas, and generate ideas on how to improve the buyer journey. To do this, we’ll conduct qualitative research via questionnaires, observational research through heatmaps, clickmaps and session recordings, as well as quantitative research, using HubSpot and Google Analytics.

* Brand Identity & Messaging: Having a clear brand message helps build trust with your users, and let them know they’re in the right place to have their problems solved. You’ll work with our team to ensure we have a clear message that supports the vision for your brand.
* Information Architecture: Creating the architecture of your website or a sitemap, helps to ensure we have all the necessary pages users required to continue their journey.

* Wireframe Creation: Wireframes are the foundation of website designs. This is where we’ll create the layouts of each website and strategize the elements that will help your users through their journey.

From here, your team’s graphic designer will turn these insights into high fidelity mockups. Once approved, your team’s web developer will craft your website using our custom-built internal framework.

Our framework is built with industry best practices and optimized for quick load times, cross browser compatibility, mobile responsiveness, and gives us improved efficiency during development.

Before launch, IMPACT will ensure that all website pages follow on-page SEO best practices and ensure everything is in proper working order. Your website will then be monitored for continuous optimization.

Included in the build phase is the following:

* Site Design: High fidelity mockups of your website pages that align us on what design elements will improve your user journey, conversions, and give the right information at the right time.

* Content Creation: Remarkable content is paramount to a successful website. Your team will work with you to generate persuasive copy to help guide your users on the website, making sure to steer them towards conversion points along the way.

* Development: Your team build your website from the approved high fidelity mockups. The website will be built using our optimized framework to ensure a fast development turnaround following industry best practices.

* QA: Rest assured that your site will launch without any bugs. By performing a full Quality Assurance, including cross-browser testing and mobile device testing we’ll ensure your users have a flawless experience leading them to convert easily.

* Launch

* Post Launch Support: We often get asked, “What happens after launch if something goes wrong?” We’ve got you! We support all of our sites post-launch to ensure a seamless hand off to your team. If you have any questions we’re only an email or phone call away!

Websites are never “finished,” they must continuously evolve to meet changing user needs, habits, and trends. By utilizing a Continuous Improvement cycle, we’re able to update your site based on real user data so it never becomes dated and stale.

The continuous improvement cycle is simple: Plan, Build, Learn, Transfer.

* Plan: By reviewing real user data from your newly-launched site, we’ll see where updates can be made to improve the user journey and experience even further. Utilizing heatmaps, clickmaps, scrollmaps, and recordings. You’ll see exactly how your users engage with page elements, what’s working and what’s not.

* Build: Your team will add the planned updates to your website following industry best practices. Once these updates have been made, in a timely manner, you’ll be able to test the efficacy of the changes and how it’s impacting the user journey and experience.

* Learn: Now that updates have been implemented, we’ll begin gathering user data again. This information will give us insight into what helps your audience make more educated, speedy decisions to get through their journey faster, leading to more conversions and sales.

* Transfer: Transferring the data we’ve uncovered from the cycle and documenting it is critical to properly improving your website. This will ensure we have a running log of what resonates with your users and what doesn’t, so we don’t repeat any non-beneficial activities and only focus on those that improve your traffic or conversions.